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When travelers ask AI where to stay, are you on the list?

Trip planning now includes asking AI assistants. See when your hotel, tour or travel brand is recommended, who is suggested instead, and which reviews and guides shape those answers.

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Example answer

  • ChatGPT
  • United Kingdom

What’s the best boutique hotel in Lisbon for a long weekend?

For a long weekend in Lisbon, these boutique hotels stand out:

  1. Alcova Rooms rooftop views and a central location. [1]
  2. Riverlight Suites quiet, with large rooms near the river. [2]
  3. Your hotel strong breakfast reviews, a short ride from the center. [3]Named 3rd, after two competitors
  4. Casa Sete good value, but small rooms. [2]

Sources:[1] lisbon-city-guide.example[2] traveler-reviews.example[3] yourhotel.example

Mentioned
Yes, 3rd of 4
Recommended first
Alcova Rooms
Your citations
1 of 3 sources

Illustrative example. Brands and sources are fictional.

What your buyers ask AI

Example prompts. You choose the ones MentionSight tracks.

  1. Research

    • Where should I stay in Lisbon for food and nightlife?
    • Is October a good time to visit the Greek islands?

  2. Compare

    • Boutique hotel or apartment for a family of four in Barcelona?
    • Which tour operators run small-group trips to Morocco?

  3. Decide

    • Is [your brand] reliable for last-minute bookings?
    • What is [your hotel]’s cancellation policy?

Where the answers come from

Types of sources AI answers can draw on in this category.

Review platforms
Guest ratings and reviews, often summarized into pros and cons.
Travel guides and blogs
Neighborhood guides, itineraries and “best of” lists.
Booking and comparison sites
Listings, prices and availability.
Forums and social posts
Travelers’ questions and first-hand accounts.
Your own site
Room pages, policies and FAQs, when they are clear enough to quote.

What AI can get wrong

  • Outdated facts

    A closed restaurant, last year’s prices or a renovation that has finished can live on in answers.

  • Wrong policies

    Cancellation, pet or child policies quoted from an old page can cost you bookings.

  • A competitor as the default

    When guides keep naming the same three hotels, AI answers can keep repeating them.

What to track

Personas

  • Couples on a city break

    Boutique hotels, neighborhoods, food.

  • Families

    Space, safety, kids’ facilities.

  • Business travelers

    Location, workspace, flexible cancellation.

  • Budget travelers

    Value, transport links, hostels and apartments.

Competitors
Hotels and operators in the same destination and price band, plus the booking platforms that sit between you and the guest.
Markets
The countries your guests travel from. The same question asked in the UK, Germany and the US can return different recommendations.

Questions

Can we track a single hotel, or a whole group?
Either. Every plan includes unlimited brands, so you can track one property or a portfolio, each with its own competitors.
Can you ask in our guests’ own languages?
Yes. Prompts run country by country, phrased the way a local traveler would ask, with native-language prompts in more than five languages.
Which AI platforms should a travel brand track?
It depends on where your guests plan. Starter tracks ChatGPT. Growth and Scale let you pick any 4 of the supported platforms, and you can change your picks from the next scan.
Will this bring us more bookings?
MentionSight shows where you appear and what shapes those answers. It doesn’t guarantee rankings or bookings; what your team does with the findings is what moves them.

Try it with your own prompts.

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