When customers ask AI which bank to choose, is yours in the answer?
See when your bank is recommended for the products you sell, who is suggested instead, and whether AI answers quote your rates, fees and eligibility correctly.
Example answer
Prompt: Which bank has the best current account for freelancers?
For freelancers, these current accounts are often recommended:
- Brightvale Bank no monthly fee and built-in invoicing. [1]
- Corvant Bank strong app, with tax savings pots. [2]
- Your bank good branch access, but a monthly fee. [3]Named 3rd, after two competitors
- Halden Bank cashback, with limited business features. [2]
Sources:[1] money-comparison.example[2] personal-finance-blog.example[3] yourbank.example (your site)
- Mentioned
- Yes, 3rd of 4
- Recommended first
- Brightvale Bank
- Your citations
- 1 of 3 sources
Illustrative example. Brands and sources are fictional.
What your buyers ask AI
Example prompts. You choose the ones MentionSight tracks.
Research
- What do I need to open a bank account as a freelancer?
- How do easy-access savings accounts work?
Compare
- Which bank has the lowest fees for international transfers?
- What’s the best credit card for travel rewards?
Decide
- Is [your bank]’s mobile app any good?
- What does [your bank]’s premium account cost per month?
Where the answers come from
Types of sources AI answers can draw on in this category.
- Comparison and personal-finance sites
- Best-buy tables, product reviews and explainers.
- Financial news
- Rate changes, outages, results and fines.
- Review and complaint sites
- Customer experiences with service, apps and fees.
- Forums and communities
- Detailed questions about accounts, switching and eligibility.
- Your product and fee pages
- Rates, charges and terms, when they are current and easy to quote.
What AI can get wrong
Outdated rates and fees
Rates and charges change often. An answer quoting last quarter’s figures misinforms customers in your name.
Wrong eligibility
Answers can tell people they don’t qualify, or that they do, based on old criteria.
Old incidents shaping sentiment
A past outage or fine can dominate how answers describe you long after it was resolved.
What to track
Personas
Freelancers
Invoicing, tax pots, no monthly fees.
Small business owners
Business accounts, lending, payments.
Students
Overdrafts, perks, first credit card.
Expats
Opening an account without local history, transfers.
- Competitors
- Other banks for the same product, plus the digital banks and fintechs competing for the same customers.
- Markets
- Each country you operate in. Products, rates and the competitor set all differ by market.
Questions
- Can we track individual products, like cards or mortgages?
- Yes. Group prompts by product or customer segment and see visibility, share of voice and citations for each.
- Do AI answers quote our rates and fees correctly?
- MentionSight shows what the answers say and which sources they cite, so your team can spot outdated rates, fees or eligibility and correct the source behind them.
- Can we see how we compare with digital banks?
- Yes. Add any competitor, from established banks to app-only challengers, and compare visibility prompt by prompt.
- Is this a compliance tool?
- No. It shows how AI answers describe you, which can surface issues worth reviewing, but it doesn’t replace your compliance process.
Try it with your own prompts.
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