E-commerce

When shoppers ask AI where to buy, does it send them to you?

Shoppers now ask AI what to buy and who to buy it from. See when your store and products are recommended, who is suggested instead, and whether answers get your delivery, returns and prices right.

Example answer

  • ChatGPT
  • United States

Prompt: Where can I buy a good robot vacuum with fast delivery?

For a robot vacuum with fast delivery, these stores are good options:

  1. Cartwell next-day delivery and a wide range. [1]
  2. HomeNest Store price matching and easy returns. [2]
  3. Your store strong reviews, but slower delivery. [3]Named 3rd, after two competitors
  4. Brightbasket frequent deals, limited stock. [2]

Sources:[1] product-reviews.example[2] deals-forum.example[3] yourstore.example (your site)

Mentioned
Yes, 3rd of 4
Recommended first
Cartwell
Your citations
1 of 3 sources

Illustrative example. Brands and sources are fictional.

What your buyers ask AI

Example prompts. You choose the ones MentionSight tracks.

  1. Research

    • Which robot vacuum is best for pet hair?
    • How can I tell if an online store is legit?
  2. Compare

    • Which online store has the easiest returns for electronics?
    • Is it cheaper to buy from the brand’s own site or a marketplace?
  3. Decide

    • Does [your store] ship internationally?
    • What is [your store]’s return policy?

Where the answers come from

Types of sources AI answers can draw on in this category.

Product reviews and buying guides
“Best of” lists, comparisons and hands-on tests.
Marketplaces and listings
Product pages, ratings and seller information.
Deal communities
Discussions about prices, coupons and where to buy.
Review and complaint sites
Experiences with delivery, refunds and support.
Your product, shipping and returns pages
Clear, current policies are easier for answers to quote.

What AI can get wrong

  • Wrong shipping or returns policy

    An answer quoting an old returns window or shipping cost can lose a sale before the visit.

  • Outdated prices and stock

    Discontinued products and old prices can keep appearing in answers.

  • Trust questions answered by others

    “Is this store legit?” can be answered from old complaints rather than your current record.

What to track

Personas

  • Deal hunters

    Price, coupons, price matching.

  • Gift buyers

    Delivery dates, gift options, returns.

  • Research-heavy shoppers

    Specs, reviews, comparisons.

  • First-time customers

    Trust, payment security, support.

Competitors
Marketplaces, other stores selling the same products, and brands’ own shops.
Markets
Each country you ship to. Delivery, pricing and trusted stores all differ by market.

Questions

Can we track product categories separately?
Yes. Group prompts by category or product line and see visibility and share of voice for each.
Can we compare ourselves with marketplaces?
Yes. Add marketplaces and other retailers as competitors and see who AI recommends for each question.
Do AI answers get our returns policy right?
MentionSight shows what the answers say and which sources they cite, so you can find and fix outdated policy information.
Will this increase our sales?
MentionSight shows where you appear and what shapes AI answers. It doesn’t guarantee sales; it shows your team what to work on.

Try it with your own prompts.

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